ERP & CRM Data Integration

Dynamics, NetSuite, Salesforce, and HubSpot rollouts get scoped as one implementation project. The data migration, system integration, and post-launch data quality underneath it are usually an afterthought, until the go-live report doesn't match finance's numbers. We own that layer.

We work hands-on with: HubSpot, SAP, Odoo, Zoho.

Match Your Situation to the Fix

A quick lookup across the four pieces below.

Common ERP and CRM systems integration problems mapped to the DharmOps fix
SituationLikely Solution
An implementation partner is configuring Dynamics 365, NetSuite, or Salesforce, but data migration isn't in their contract scopeERP & CRM Data Migration — mapped, cleaned, and reconciled before cutover
An ERP and a CRM (or two ERPs after an acquisition) need to share data continuously, not through a nightly exportERP & CRM Integration & Extension — an API or CDC-based sync layer
A go-live already happened and finance or ops doesn't trust the numbers coming out of the new systemData Reconciliation & Health Check — audit the data layer, fix what's broken
Years of customer, order, or financial history need to move off Sage, a legacy ERP, or spreadsheets into a modern platformERP & CRM Migration — dependency-mapped move with a validated cutover
Scoped assessment
before any migration is priced
Reconciled
not just moved
1 team
across migration and integration

What Is CRM & ERP Systems Integration?

It's the data and connectivity work underneath an ERP or CRM rollout: moving historical data in without losing it, connecting the system to whatever else your business runs on, and catching when the numbers coming out of it are wrong.

It is not system selection, functional configuration, or user training, that's the job of your ERP or CRM implementation partner, a certified Dynamics, NetSuite, Salesforce, or HubSpot partner. We're usually brought in alongside that partner, or after go-live, to own the part of the project that's actually a data engineering problem wearing a business-software label.

That covers four things: migration off a legacy system, the data migration itself, cleaned and reconciled, integration between systems that need to stay in sync, and a health check when a system that's already live has data nobody trusts.

Reconciliation is the default, not a premium add-on. We run the old and new systems side by side and diff the output before anyone relies on the new numbers, the same validation approach we use on data platform migrations.

Why Scope the Data Layer Separately

Not a bundle for its own sake, the part of the rollout most likely to get shortchanged.

Data Migrated, Not Just Moved

Row counts, checksums, and parallel report runs confirm the new system's numbers match the old one before cutover, not after finance notices something's off in the monthly close.

Integration Over Manual Export

An API or CDC-based sync layer between your ERP and CRM instead of a CSV someone exports every Friday and half-remembers to run.

We're Not Your Implementation Partner

System selection, configuration, and training stay with your Dynamics, NetSuite, Salesforce, or HubSpot partner. We own the data and integration layer underneath it, and say so upfront.

What We Build

Four pieces, scoped and priced independently.

ERP & CRM Migration

Moving off a legacy ERP or CRM, Sage, an old on-prem system, or a spreadsheet-based process, onto Dynamics 365, NetSuite, Salesforce, or HubSpot, with a dependency map and validated cutover instead of a weekend data dump.

ERP & CRM Data Migration

Historical customer, order, inventory, and financial records cleaned, deduplicated, mapped to the new schema, and reconciled against the old system before anyone relies on the new numbers.

ERP & CRM Integration & Extension

An API layer connecting NetSuite, Zoho, or your ERP and CRM to each other, and to whatever else your business runs on, payments, warehouse systems, custom apps, instead of a manual export nobody maintains.

Data Reconciliation & Health Check

Data reconciliation services for an already-live ERP or CRM: duplicate records, broken sync jobs, and reports that quietly stopped matching reality, found, reconciled, and fixed.

Specific Use Cases

What this looks like when it's an actual project, not a category.

A company acquired a competitor and now has two ERPs, or two CRMs, that need to become one without losing either side's history
Finance stopped trusting the reports coming out of a NetSuite or Dynamics migration that went live months ago
A Salesforce and an ERP instance need to stay in sync in near real time, and right now someone exports a CSV every Friday
Years of customer and order history need to move from Sage or a legacy on-prem ERP into a modern platform without breaking historical reporting
An implementation partner scoped configuration and training but explicitly excluded data migration from the contract
A CRM has thousands of duplicate contacts and nobody's sure which record is the current one

How an Engagement Works

01

Data & Integration Assessment

We map your source and target systems, data quality, and every integration point before anything is touched, and flag the highest-risk parts of the move.

02

Migration & Integration Plan

A sequenced plan covering what moves first, what stays synced during the transition, and how each piece gets validated before it's signed off.

03

Data Mapping & Cleansing

Fields mapped between source and target schema, duplicates resolved, and conflicting records reconciled before a single row moves.

04

Migration & Sync Build

The migration pipeline and/or integration layer gets built and run against real data, validated at each step against the source system.

05

Reconciliation & Handoff

Old and new systems run in parallel long enough to diff the numbers, then we document the data and integration layer so your team can maintain it without us.

Technology / Platforms

Target platforms: Microsoft Dynamics 365, NetSuite, Salesforce, and HubSpot. Source and legacy systems we migrate off of: SAP, Odoo, Zoho, Sage, and on-prem or custom-built systems. The integration layer runs on REST/SOAP APIs and webhooks, or CDC-based sync where the platform supports it.

Before → After

Measurable outcomes vary by scope; this is the shape of the change.

ERP and CRM systems integration: before vs. after outcomes
BeforeAfter
Data migration scoped as an afterthought inside the ERP/CRM implementation contractMigration scoped, mapped, and validated as its own accountable piece of work
ERP and CRM, or two ERPs, kept in sync through manual exports or a spreadsheetAPI or CDC-based integration layer keeping systems in sync without manual work
Reports out of the new system don't match what the business has always trustedOld and new systems reconciled side by side before anyone relies on the new numbers
Duplicate, incomplete, or stale records nobody's audited since go-liveData quality audit naming the specific records and sync jobs that need fixing

How This Differs From Alternatives

Comparison of ERP and CRM systems integration approaches
ApproachScopeValidationAccountability
DharmOpsMigration, integration, and data quality, not system selection or functional configurationData mapped and reconciled against the source system before cutoverOne team for the data layer, works alongside your implementation partner
ERP/CRM implementation partnerSystem selection, functional configuration, and trainingVaries; migration is often a straight import with limited validationOwns the functional rollout, not always the data behind it
In-house teamBuilt from scratch, competing with the team's regular workloadDepends on in-house migration and integration experienceYour team owns the risk on top of existing responsibilities
Leave it on manual exportsNo migration or integration cost, but manual work and risk compoundNever formally reconciled; drift keeps growingNobody, until it breaks in front of finance

ERP & CRM Data Integration Use Cases by Industry

ERP and CRM projects fail on the data, not the configuration. These are the migrations and integrations we are brought in for.

ERP & CRM Data Integration for Manufacturing

Sales forecasts in Salesforce should reach NetSuite demand planning, and reps should see live stock while quoting. We build that sync and reconcile the shared customer and item records.

ERP & CRM Data Integration for Retail & eCommerce

Storefront, marketplace, and ERP each hold inventory and orders. We connect them through APIs with retries and error queues so orders and stock levels agree.

ERP & CRM Data Integration for Professional Services

Deals closed in the CRM must become projects and invoices in the ERP. We build the handoff and reconcile customer records, so billing matches what sales sold.

ERP & CRM Data Integration for Logistics

TMS, WMS, and ERP records drift apart when shipments change. We integrate them so status, cost, and invoicing come from one consistent set of data.

ERP & CRM Data Integration for Banking & Insurance

After a Dynamics or NetSuite go-live, finance stops trusting the reports. We audit the data layer against the old system, find the divergence, and fix the mappings and sync jobs.

ERP & CRM Data Integration for Enterprise Businesses

An acquisition leaves two ERPs or CRMs. We map both schemas, merge duplicate customers, and move history so neither side's reporting breaks.

Frequently Asked Questions

Find Out What the Data Layer of Your ERP or CRM Project Actually Needs

Tell us what's migrating, what needs to stay in sync, or what's already live and not matching reality, and we'll scope the assessment.

Stop Letting Data Migration Be an Afterthought

Your implementation partner owns the platform. We own making sure the data behind it is reconciled, connected, and trustworthy before, and after, go-live.